A promotional video about Machu Picchu and Peru brand was displayed, from 9 to 13 February, on 739 screens in the main metro stations, buses, trains and trams in Vienna as part of the strategy of Tourism the Embassy of Peru in Austria.
At a rate of 7 minutes per day, and during those dates, Viennese and visitors in this city appreciated the "Peru: land of hidden treasures" campaign. It is estimated that during the days of the broadcast, the video reached three and a half million visual contacts.
The initiative aimed to position Peru as a preferred destination and safe for the Austrian economy, whereas national interest coincide with their preferences for nature, history and adventure. It is hoped that this campaign will help increase the growing tendency of Austrian travelers to our country.
The development of the video had the support of PromPeru and was conceived for presentation at the public transport system, which is used by hundreds of thousands of users daily. Austria receives about 27 million tourists annually.
Source: Portal de tursimo.
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